Our Story

Financial Planning Built on Relationships, Not Transactions

Family Financial Advisors was founded in 2008 with a simple mission: to provide honest, accessible financial planning that helps families at every stage of life build security and achieve their dreams.

Financial advisors meeting

What Guides Us

Put Families First

Your goals, values, and concerns drive every recommendation. We're here to serve you, not sell products.

Simplify the Complex

Financial planning shouldn't feel overwhelming. We break down complex topics into clear, actionable steps you can understand and implement.

Build Long-Term Relationships

We're not here for a quick transaction. We build lasting partnerships that span decades and generations, celebrating milestones together.

Stay Accessible

We return calls, answer questions, and make time when you need us. Financial planning works best when communication flows freely.

Meet Your Advisors

Finance professionals team

Sarah Mitchell

Founder & Lead Advisor

CFP - After spending 10 years at large brokerage firms, Sarah founded Family Financial Advisors to provide the caring, personal service families deserve. She specializes in retirement and college planning.

Finance professionals team

Michael Rodriguez

Senior Financial Planner

CFP, ChFC - Michael brings 18 years of experience helping young families navigate home purchases, budgeting, and building wealth. He's a father of three and understands family financial challenges firsthand.

Finance professionals team

Jennifer Lee

Financial Planner

CFP - Jennifer specializes in helping clients maximize employee benefits, stock options, and equity compensation. She previously worked in corporate HR before transitioning to financial planning.

Finance professionals team

David Patterson

Estate Planning Specialist

J.D., CFP - A former estate attorney, David helps families create wills, trusts, and legacy plans that reflect their values and protect future generations.

Giving Back to Our Community

We believe in supporting the families and communities that support us. Our team regularly volunteers and contributes to local organizations including:

Junior Achievement - Financial Literacy Education
Local Food Bank - Monthly Food Drives
Habitat for Humanity - Home Building Projects
United Way - Annual Giving Campaign